Man in Postmodern Age: A Desiring Machine

What is postmodernism? Let me define it as a perpetual shift of desire created by (late) capitalism and modern mass media. This shift of the desire is due to the multiplicities of the images served to us. You want to buy something, let me say an external drive. Then you don't know which is good for you. You don't know what capacity you may need. You visit amazon.com and search "external drive" and find hunderds of them. You find it difficult to chose, then you go to sleep. You are tired. But your desire is becoming still more intense. You again visit similar sites and decide to buy one. However, before it arrives to you, you are sent a host of the ads of external drives to your email. You find another one more attractive. You regret you ordered one. Is there any end to this process? Never. You will find the same object advertised with different names as the producers have to try to create desire: "In a consumer society, there is constant demand for new products and the need to constantly repackage and sell old products with new slogans and ad campaigns" (Sturken and CartWright 192). This is why Deluse and Guattarai call us "desiring machines." Or they means that postmodern man is schizophrenic. We can see the ad of the IBM. Does that child ever explore that "globe." He needs to buy one after the other but always to find himself desiring a new one.